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Dictionary of marketing terms / by Jane Imber, Betsy-Ann Toffler.

by Imber, Jane; Toffler, Betsy-Ann.
Material type: materialTypeLabelBookSeries: Barron's business guides: Publisher: Hauppauge, N.Y. : Barron's Educational Series, c2008Edition: 4th ed.Description: vii, 600 p. ; 18 cm.ISBN: 9780764139352; 0764139355.Subject(s): Marketing -- Dictionaries | MarketingDDC classification: 658.003 | 381.03 Online resources: Table of contents only | Publisher description | Table of contents
Contents:
Preface -- Preface to the fourth edition -- How to use this book effectively -- Terms -- Appendix -- Abbreviations and acronyms.
List(s) this item appears in: Dictionaries
Item type Current location Call number Copy number Status Date due Barcode
Dictionaries Dictionaries AUIS Main
REF HF5803 .T56 2008 (Browse shelf) 1 Available 000008359

Preface -- Preface to the fourth edition -- How to use this book effectively -- Terms -- Appendix -- Abbreviations and acronyms.

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